Yeah, right… Not sure who fed you guys that crap but it’s heaps of bullshit if you ask me.

Attila Vágó

Sep 9, 2019·1 min read

Yeah, right… Not sure who fed you guys that crap but it’s heaps of bullshit if you ask me. People really don’t care about that as long as the product works.

Attila Vágó

Writer of code, blogs and things that live on the web. Pragmatic doer, Lego fan, Mac user, cool nerd. JavaScript and Flutter enthusiast. HMH.engineering editor.

Just as title case looks more formal and serious, sentence case looks more casual and friendly. I’m a writer at Dropbox, and we intentionally write in sentence case because we want our brand to feel natural and approachable. We think our product’s voice sets us apart from our competitors, and using sentence case is one way for us to maintain that voice.

Making a case for letter case

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John Saito

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Writer of code, blogs and things that live on the web. Pragmatic doer, Lego fan, Mac user, cool nerd. JavaScript and Flutter enthusiast. HMH.engineering editor.