This is where many reviewers miss an important detail. Apple is not selling M3 to those owning an M2. During the presentation they kept comparing M3 to M1 and Intel. Why? Because those upgrading from M2 to M3 (like me) are such a small niche, we're not the target audience. You also should absolutely care about SoC vs. CPU because you're writing a tech article and your audience cares, even if it sounds pedantic. 😉