OK, allow me to be the businessman here for a second. Looking at your earnings over time, is there a definite upward trajectory (trend)? If there is, even if it aint sharp, you are doing something right, and to be honest, from my perspective, after many months of still reading you, you must be doing something right, so there's that. But you're also right in making sure you don't over-invest in Medium. At the end of the day, it has to make a financial sense, even if you measure it in time, not just money. Time is also currency, we can't ignore that fact.