Both and neither. 😄 The vast majority jumped on the AI hype for no good reason apart from inflating prices, improve the marketing and creating products that nobody needs. The article breaks down the "AI label" from utter lie to properly useful applications. I think the article is pretty good at breaking things down into the 4 categories. So, in a single sentence: As it stands the application of AI is mostly useless and companies are largely contributing to that being the case.